Scottish fragrance brand Jorum Studio is opening its first store in London- a significant milestone in the brand’s growth and expansion outside of Scotland.
Located at 2 Marylebone Street in Marylebone Village, the new flagship marks the company’s second retail location, following the launch of its Edinburgh boutique in 2021.
Designed to reflect the brand’s Scottish roots and contemporary aesthetic, the two-storey flagship will offer the brand’s full fragrance collection, along with exclusive items such as candles and limited-edition collaborations.
The space will also provide an “immersive experience” through curated displays and personalised consultations.
Co-founder Euan McCall said: “London has always been a city of inspiration for us. This new space allows us to connect more directly with our community and share our work in a more interactive and meaningful way.”
McCall – also a master perfumer – and Creative Director Chloe Mullen launched Jorum Studio in 2019, taking a bold and contemporary approach to fragrance-making.
Rooted in Scotland’s rich cultural and natural heritage, the brand blends traditional craftsmanship with modern innovation, resulting in a collection of original perfumes that “balance artistic expression with refined wearability”.
